Video is an important tool for engaging audiences both on campus and off. Ensure that your videos are up to the latest brand identity standards with a preformatted wordmark, background color, or motion graphics template.
B-roll
B-roll is supplemental or alternative footage intercut with the main shot. When producing videos on campus, many times the main portion of the video will be an interview (a-roll). From outdoor scenes in familiar campus gathering spots, in classroom footage, and footage of students socializing, we've got your b-roll needs covered, in a mix of 2k and 4k resolution.
Video editing tools
To keep your videos consistent with campus visual identity standards, we've provided a series of assets from preformatted wordmarks, background plates, lower thirds templates, and intros and outros to seamlessly integrate with your video. Most assets will work in any editing software with motion graphics templates designed to work with Adobe Premiere and After Effects.
Keep 'em handy
Download the PDF
The guidelines featured on this website represent a subset of the official UC Santa Barbara Identity Guidelines. Download the full set of guidelines for access to additional resources, best practice application examples, and more.