When we pair a strong logo system with a rich palette of color, type, and imagery, we form the basis of the UC Santa Barbara identity system. It was designed to help tell our story in a consistent, compelling way. Adhering to guidelines is essential for presenting the face of our institution with a unified and distinctly UC Santa Barbara voice.

Download guidelines (PDF)

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University Marks

University Marks

Proper use of our university marks facilitates immediate recognition of UC Santa Barbara communications.

Learn more about university marks

UC Santa Barbara color palette


Color is a critical element of UC Santa Barbara's graphic identity. It can help to reinforce your connection to the university.

Explore our color palette

UC Santa Barbara typography


Typography matters. It's a way to reinforce personality & tone, and to drive cohesiveness across communications.

Learn more about typography

UC Santa Barbara photography


A picture is worth a thousand words, especially on a campus as beautiful and vibrant as UC Santa Barbara.

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Keep 'em handy
Download the PDF

The guidelines featured on this website represent a subset of the official UC Santa Barbara Identity Guidelines. Download the full set of guidelines for access to additional resources, best practice application examples, and more.