University Marks

Proper use of our university marks facilitates immediate recognition of UC Santa Barbara communications. The following marks are provided for different uses. Downloads are available for use in both print/outdoor and digital channels.

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Please note that all UC Santa Barbara trademarks, service marks, and trade names, including the University Seal and UC Santa Barbara images and marks, are the property of The Regents of the University of California. Use of the UC Santa Barbara graphic identity elements presented here is governed by Federal and State law and University policy, including the terms set forth in the following documents:

Terms of Use
Use of the University's Name (PDF)
Use of the University Seal (PDF)

UC Santa Barbara Primary Wordmarks

Primary Wordmark

The UC Santa Barbara wordmark is the primary logo and should be used on applications intended for broader external or internal audiences.

Review wordmark usage guidelines

UC Santa Barbara Primary Wordmark Lockups

Primary Wordmark Lock-Ups

The campus wordmark lock-ups were created to support communications by academic entities, such as schools and departments. Lock-up files are provided to campus entities at no cost. Many are already available on-demand, and new lock-ups can be made on request.

Secure your lock-up and review usage guidelines

UCSB Secondary tab

Secondary Tab

The secondary tab mark should only be used on applications intended for local or internal audiences where there is a known association between UCSB and UC Santa Barbara.

Review secondary tab usage guidelines

UC Santa Barbara seal

Official Seal

The University of California Santa Barbara seal is typically reserved for official communications from the Chancellor’s office, legal documents, financial documents, awards, and other formal university communications.

Review seal usage guidelines

Keep 'em handy
Download the PDF

The guidelines featured on this website represent a subset of the official UC Santa Barbara Identity Guidelines. Download the full set of guidelines for access to additional resources, best practice application examples, and more.