In this digital age, a brand’s reputation and online presence are woven tightly together. But representing UC Santa Barbara on social media goes beyond tone, messaging, and imagery. Here's how to safeguard your accounts to ensure smooth, secure, and uninterrupted operations.
Social media platforms should be monitored at all times and should never go without an active administrator. If the owner of a social media account is set to leave UCSB, a new administrator should be identified immediately. Ownership should be transferred to that individual and any administrative access the former employee had should be removed. For some platforms (LinkedIn, Facebook), this requires the removal of their profile as an administrator. Other platforms such as Twitter and Instagram require a change of password. Even if your team remains unchanged, it is a good practice to review your social media privacy settings and access and publishing privileges on a quarterly basis.
Multi-Factor Authentication adds another layer of protection in addition to your username and password. Generally, the additional factor is a token or a mobile phone app that you would use to confirm that you really are trying to log in. Learn more about MFA and how to turn it on for many popular websites at twofactorauth.org. We recommend applying MFA to every social media account you access, including any personal profiles used for administering business pages.