Social media presents a significant opportunity to engage with UC Santa Barbara's constituents, to share our campus story in a meaningful way, and to reinforce our brand. These offerings can help.

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Representing UC Santa Barbara on social media requires upholding university standards. These guidelines will aid you in doing just that. 

Explore social media guidelines

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Security Protocols

It's all fun and games until someone loses access. Ensure your social media accounts are safe, secure, and set up for success.

Review social media security guidance

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Best Practices

You get out what you put in. Every detail can make an impact. Follow these tips to optimize your social strategy and maximize your efforts.

Discover social media best practices

Social media template


Wearing a lot of hats? You're not alone. That's why we offer tools and templates for your use and assistance when you need it.

Consult social media resources

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Account Registration

All existing and new UC Santa Barbara-affiliated social media accounts should be registered with the Office of Public Affairs & Communications.

Register your social media account

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Directory of Accounts

Connect with UC Santa Barbara on social media! Check out this listing of accounts that represent the university, all in one place.

Visit the social media directory

Register Your Account With Us
Approved profiles are added to our directory

The university's official social media directory is live! Registering your account not only gives you added exposure but also access to ongoing updates, assistance, and training opportunities.


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