The University of California Santa Barbara seal is typically reserved for official communications from the Chancellor’s office, legal documents, financial documents, awards, and other formal university communications. It can also be used in other materials to formally signify an official UC Santa Barbara communication.
Navy is the preferred color for the official seal. When using the navy version, white is the preferred background color. As a general rule, avoid placing the navy seal on colored backgrounds. Where applicable, the navy seal may be placed on our core gold color.
The black version of the official seal is available when black and white or grayscale designs are needed. When using the black version, white is the preferred background color. Avoid placing on colored backgrounds to ensure adequate contrast and legibility.
The two-color seal is to be used with limited colors. When using the two-color version, white is the preferred background color. As a general rule, avoid placing the two-color seal on colored backgrounds or images.
The gold seal is to be used with limited colors. When using the gold version, navy is the preferred background color. Avoid placing on any other background color to ensure adequate contrast and legibility
Relative Size and Placement
The size and location of the official seal in layouts is important for recognition, especially when seen multiple times across various touchpoints. A consistent approach to the seal placement helps create stronger recognition over time. The exhibits below show relative sizing standards and preferred placement. When pairing the seal with a campus logo, only pair with the primary wordmark.
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The guidelines featured on this website represent a subset of the official UC Santa Barbara Identity Guidelines. Download the full set of guidelines for access to additional resources, best practice application examples, and more.