Every encounter with our university – whether in person, online, or through our services – is an opportunity to share our story. Adhering to our brand guidelines is essential for presenting the face of our institution with a unified and distinctly UC Santa Barbara voice.
Our Story
UC Santa Barbara is a dynamic environment where the land meets the sea and where brilliant minds meet each other.
Visual Identity
Our visual identity is comprised of a number of design elements. These elements work together as part of a system that drives the visual expression of our university.
Tools and Templates
Our tools and templates will make it easier to align your communications with our visual identity and to reinforce our brand.
Popular Downloads
Frequently requested assets and files
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Full Guidelines
Guidelines (PDF)
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Primary Wordmark
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Color Palette
Color palette (ASE)
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Templates