Social media presents a significant opportunity to engage with UC Santa Barbara's constituents, to share our campus story in a meaningful way, and to reinforce our brand. These offerings can help.

student using phone on campus

Guidelines

Representing UC Santa Barbara on social media requires upholding university standards. These guidelines will aid you in doing just that. 

Explore social media guidelines

multi-factor authentication

Security Protocols

It's all fun and games until someone loses access. Ensure your social media accounts are safe, secure, and set up for success.

Review social media security guidance

In the UCSB Library, a hand holds up a smartphone displaying a photo of the room.

Best Practices

You get out what you put in. Every detail can make an impact. Follow these tips to optimize your social strategy and maximize your efforts.

Discover social media best practices

Social media template

Resources

Wearing a lot of hats? You're not alone. That's why we offer tools and templates for your use and assistance when you need it.

Consult social media resources

student in library

Account Registration

All existing and new UC Santa Barbara-affiliated social media accounts should be registered with the Office of Public Affairs & Communications.

Register your social media account

View from a building on the UC Santa Barbara campus encompassing walkways, other buildings and the mountains in the distance

Directory of Accounts

Connect with UC Santa Barbara on social media! Check out this listing of accounts that represent the university, all in one place.

Visit the social media directory

A group of students walks down a path on the UCSB campus with their arms around each others shoulders.

Community Guidelines

On campus and on social media, Gauchos treat each other with respect. Please help us maintain a positive and engaging environment online.

Review community guidelines

Register Your Account With Us
Approved profiles are added to our directory

The university's official social media directory is live! Registering your account not only gives you added exposure but also access to ongoing updates, assistance, and training opportunities.

Register

person at computer registering